It is very important to know the target audience of your short film as it will help to decide what content to include in your short film for example younger audience may enjoy pacer editing styles than older audiences to create suspense and tension where as older audiences may enjoy a slower editing pace. The target audience for our short film Camilla would be targeted at a niche audience having the demographics of ages of 25-40 year olds, the ratio 65:35 male to female, social class A and B and having the psychographics of explorers and succeeders. The reason we chose to target our film at this particular audience is because this typical audience is more intellectual and would rather watch short films because of the time it would take to watch a feature length film, as it would be much shorter. The typical area our target audience would live at is in suburban areas and because of there are not many cinemas near to them in this area they tend to watch short films which are easily accessible online. Our short film is mainly targeted at males rather than females as horror films tend to contain a lot of violence which females would not really enticing when watching a film.
Our film could be featured on a channel such as film4 because they have segments after their nine o’clock showing which either features a small interview about an up coming film or a short film, at this time 25-40 year olds would be our target audience because this is the time this age group tends to watch TV at this time. Our film would also appeal to 20-35 year old aspiring directors at film festivals who would like to take our film further and develop it into a full-length feature film. Our target audience is also backed up by statistics of gender and age shown below of short horror films found on YouTube which show that the horror genre are most popular with the males with ages between 25-54 year olds.
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